The Museum Roundtable Lunar New Year Hongbao Campaign returns for its much-anticipated 10th edition, bringing a fresh burst of excitement for both seasoned collectors and newcomers alike. This year, the spotlight is on an adorable and versatile Dragon theme, each uniquely designed for all 43 participating museums, heritage institutions, and galleries. The vibrant campaign starts on 12th January and runs until 9th February 2024, offering a free and festive activity for the public.
New and Returning Participants, A Diverse Tapestry of Culture
The Museum Roundtable is delighted to welcome a new participant, the Char Yong (Dabu) Association Heritage Hall, adding a rich layer of cultural diversity to the campaign. Four returning members join the fray this year, including the Republic of Singapore Air Force Museum, the Singapore Navy Museum, the Singapore Maritime Gallery, and the Singapore Sports Museum. With these diverse institutions on board, the campaign promises an array of unique and captivating red packet designs.
Image from BYKIDO
The Art of Collecting – Red Packet Extravaganza
From 12th January to 9th February 2024, enthusiasts can embark on a museum-hopping adventure to collect exclusive red packets at any of the 43 participating venues. Each visitor is entitled to eight red packets showcasing the distinct Dragon designs while stocks last.
While admission is free for this exciting endeavour, individual museums may have specific requirements for collection, such as engaging with their social media or participating in guided tours, adding an interactive element to the experience.
The Collector’s Box Set – A Coveted Treasure Hunt
The Collector’s Box Set is the ultimate prize for those seeking a more comprehensive treasure trove. Priced at $108 (nett), this limited edition set features two complete sets of the 43 red packet designs representing the Museum Roundtable members and an exclusive design for the National Heritage Board.
The dragons in the box set boast a distinctive orange background adorned with subtle colour differences, adding an extra layer of exclusivity. Interested collectors can pre-register for a specified time slot on 20th and 21st January 2024 or opt for a first-come, first-served walk-in purchase on 27th January 2024. With only 450 sets available, each public member is limited to one box set per NRIC number, making it a coveted item for collectors.
Image from BYKIDO
Facebook Contest – A Chance to Win Big
The excitement doesn’t end with the physical collection; it extends to the virtual realm with the ‘I Love Museums’ Facebook contest. Participants can win a Collector’s Box Set or a full set of red packets featuring all 43 Dragon designs. The first giveaway, from 12th to 22nd January 2024, encourages participants to visit museums, take photos with their collected red packets, and share their experiences in the comments section of the giveaway post.
The second giveaway, between 30th January and 6th February 2024, invites participants to share their favourite aspects of the Museum Roundtable Hongbao Campaign on the ‘I Love Museums’ Facebook page. The online contests add a digital dimension to the festivities, ensuring that everyone can join the celebration regardless of physical location.
Image from BYKIDO
As the Museum Roundtable Lunar New Year Hongbao Campaign 2024 unfolds, it promises to be a delightful celebration of art, culture, and community engagement. Whether you’re a seasoned collector, a cultural enthusiast, or someone looking for a unique way to usher in the Lunar New Year, this event offers an extraordinary opportunity to immerse yourself in the vibrant tapestry of Singapore’s rich heritage.
Don’t miss out on collecting these exclusive Dragon-themed red packets and being part of a cultural extravaganza that transcends physical and digital realms. For more information and updates on the Museum Roundtable Hongbao Campaign 2024, visit go.gov.sg/MRHongbao2024.