Deliveroo Singapore today announced an exclusive partnership with the Dairy Farm Group that will provide customers with greater access to grocery products from Giant, Singapore’s best value food retailers, and Cold Storage, a pioneer in bringing quality and exclusive products from around the world to Singapore.
With the partnership, customers across Singapore will have access to more than 1,400 grocery items from 25 Cold Storage outlets and 30 Giant stores. Customers can now order everyday grocery essentials ranging from fresh produce, ready-to-eat meals, beverages to household and even pet products.
These items will also include Dairy Farm’s best-selling own brand Meadows product range as well as Giant products, known for their great pricing and value. Customers will be able to purchase these items at the same retail prices as they are priced in-stores. Deliveroo will charge a delivery fee based on distance to ensure delivery fees remain low for customers, with Deliveroo Plus and Plus for a family subscribers continuing to enjoy free delivery (subject to minimum spend).
This partnership reinforces Deliveroo’s commitment to delivering a wide range of amazing food options, including groceries, to Singaporeans island-wide, whenever and wherever they want it. The launch follows Deliveroo’s on-demand grocery launch in October 2020, which saw British retailer Marks & Spencer as the brand’s inaugural grocery partner, alongside a selection of specialty grocery brands, including Blu Kouzina Mart, Ryan’s Grocery, Kuriya Japanese Market, and The Providore.
“Giant and Cold Storage are well-loved household names, and we are delighted to partner with them exclusively to deliver their great variety of goods right to our customers’ doorsteps.
As Singaporeans continue to embrace cooking up culinary creations at-home, Deliveroo’s new partnership with the Dairy Farm Group aims to provide even more convenience by giving them the opportunity to purchase fresh produce and daily household essentials via the platform whenever they need them, and even ready-to-eat meals perfect for nights off from the kitchen.
Through this partnership, Deliveroo is delighted to be able to offer an even wider selection of groceries from some of Singapore’s biggest grocery players, alongside other household names that we have launched on our platform in 2020,” commented Sarah Tan, General Manager, Deliveroo Singapore.
Lee Yik Hun, Marketing Director of South East Asia Food at Dairy Farm Group said, “We are excited to partner with Deliveroo to bring even greater convenience to our customers, by providing access to a wide range of quality products from both Cold Storage and Giant.
With Deliveroo’s average delivery time of as little as 32 minutes, even if you forget something in the midst of preparing a meal, you can now order from Deliveroo and receive it in time to continue with the meal preparation! We understand that our customers, in addition to amazing prices and value, seek convenience, and this partnership with Deliveroo reinforces our commitment in giving them what they want, from the comfort of their homes.”
As part of the official launch of the partnership, Deliveroo will be holding exciting promotions in the month of May. From 1 - 31 May, Deliveroo customers can use promo code "FRESH&FAST" to enjoy $10 off their first order from Cold Storage or Giant with a minimum spend of $20, and free delivery for all grocery orders.