This Father's Day, Anmum shines the spotlight on dads by reminding them that being a father is very much in their nature through a heart-warming series of videos which parallels modern-day dads with their counterparts in the animal kingdom.
Corine Ooi-Bremner, group GM of global maternal and paediatrics for Anmum, says: “Dads want to share the workload and relieve their partners from the pressures of everyday parenting responsibilities – but often lack the confidence to do so. These videos are our way of reminding men that being a dad is in their nature and that they’ve got it in them to be great dads. They do a great job and we think they deserve a big thank you this Father’s Day.”
In Singapore, more fathers are looking to play a more active role in parenthood. Evidently, there have been an increasing number of dads applying for government-paid paternity leave in which 12,300 working fathers were granted the leave in 2015, more than double the number from when the scheme was launched in 2013.
This Father's Day, Anmum is giving out free samples of their products: Lacta and Materna. Both mummy and daddy can request for a free sample of the above mentioned products through their website.
Anmum was launched in the 1990s with the introduction of Anmum Materna for pregnancy. The product was developed on the basis of robust research. With a clinical study to support its benefits, Anmum Materna became the first and only maternal milk clinically proven to increase women’s folate levels up to those known to reduce the risk of NTDs.
Since then, Anmum has been providing milk products that support mums throughout their pregnancy.<
Anmum products provide key nutrients that have been scientifically proven to support brain development in infants and young children such as Folate, Gangliosides (GA), Sialic Acid (SA), Docosahexaenoic Acid (DHA), Essential Fatty Acids (EFA) and iron nutrients.
Click next to know more about the products.
The Anmum Materna is designed for pregnant women and those that are preparing for pregnancy with its special formulation that provides both the mother and the developing foetus with nutritional support for a healthy baby and a healthy, active mum. Anmum Materna consists of folate, which is recommended during pregnancy as well as Gangliosides (GA), DHA, sialic acid and other important nutrients. Additionally, probiotic DR10™ and prebiotics are included to support digestive comfort and function.
Just two glasses of Anmum Materna a day provide nutritional support for both mummy and her developing baby.
The Anmum Lacta consists of a special formula for breastfeeding women to help meet their increased nutritional requirements. Breastfeeding is an important period for both mother and baby as mothers require up to 500 additional calories a day to meet their extra energy requirement during lactation. The Anmum Lacta contains GA, DHA and Prebiotics.
Two glasses of Anmum Lacta a day also provides 100 per cent of the recommended dietary intake for Thiamin and Riboflavin, which are essential nutrients that are required in greater amounts during nursing.
For more information, visit Anmum.
Parents, have you tried Anmum before? Share your experiences with us!