Chinese New Year is just around the corner, and you know what that means… It’s time to indulge in all the irresistible goodies that make the festive season even sweeter! From crispy pineapple tarts to melt-in-your-mouth kueh bangkit, these treats are more than just snacks, they’re symbols of prosperity, good fortune, and shared joy.
Whether you’re hosting a lively family reunion or hunting for the perfect gift to wow your friends, the right Chinese New Year goodies can add that extra sparkle to your celebrations.
So, if you’re on the lookout for the tastiest treats in town, here’s a roundup of 10 places in Singapore where you can snag the most delicious, traditional, and oh-so-festive goodies for an unforgettable Chinese New Year celebration.
Ready to eat your way into the Year of the Dragon?
Table of Contents
Where to Buy Delicious Chinese New Year Goodies in Singapore
1. The Marmalade Pantry
For a stunning centerpiece on your snack table, The Marmalade Pantry’s Golden Trio Collection ($75+) is hard to beat. This luxurious set features two new cookie flavours—Pineapple Shortbread and Miso Peanut Cookies—alongside the signature Traditional Petite Chicken Bak Kwa.
What makes it even better? The goodies come in a limited-edition tiffin adorned with pink and teal hues, complete with charming olive stalk illustrations. The airtight design keeps your Chinese New Year goodies fresh for longer.
Want a simpler option? Grab their Salted Milo Dinosaur Cookies or Cereal Coconut Butter Cookies ($12+ each). Available for pre-order until January 28, 2025, with self-collection and delivery options from January 3 to February 3, 2025.
2. Goodwood Park Hotel Singapore
Goodwood Park Hotel Singapore is rolling out the red carpet for Chinese New Year goodies with its Blooming Prosperity Roll ($148 nett), a durian-filled delight, and the Golden Fortune Bag ($138 nett), a pineapple pound cake shaped like a lucky red bag. Don’t miss their Lucky Pineapple Ingot Tarts ($68 nett for 8 pieces), buttery pastries with sweet pineapple filling.
For savoury snacks, try the Water Lily Pops with Sour Cream ($32.80 per bottle) or the Crispy Kang Kong with Cheese and Sour Cream. These treats will be available starting January 10, 2025.
3. Baker’s Brew
Baker’s Brew brings Peranakan flair to the table with their range of Chinese New Year goodies. Their signature Ondeh Ondeh Cookies, made with pandan dough and filled with gula melaka coconut, are a must-try. If you love bak kwa, their Pineapple Bak Kwa Cookies are perfect, while the Hae Bee Hiam Cookies with umami shrimp and sambal pack a punch.
The Imperial Collection ($138) lets you try all five flavours, packaged in nostalgic old-school biscuit tins with a modern twist. Order by January 5, 2025, to enjoy a 10% discount with code CNY2025SEB.
4. Shangri-La Singapore
If you’re a fan of nian gao, Shangri-La Singapore has you covered with five creative versions, including the classic Traditional Nian Gao and the visually stunning Three Layers Nian Gao with purple sweet potato and pumpkin. Their savoury Radish Cake with Dried Scallop, Shrimp, and Preserved Meat is also a festive must-have.
For cookies, the Mandarin Yuzu Pineapple Tarts ($66 nett for 16 pieces) and the luxurious Truffle Sambal Prawn Rolls ($37 nett) are great choices for Chinese New Year goodies. Available for order on their website or Shopee Mall.
5. La Levain
La Levain takes Chinese New Year goodies to the next level with creative cookie flavours like Sicilian Pistachio with Fleur de Sel and Satay Cookies made with peanuts, sambal, and pineapple. Their Osmanthus Pineapple Balls and classic Pineapple Balls (from $26.80) also deserve a spot on your snack table.
You can visit their bakery at 23 Hamilton Road, Singapore, or order online for a fuss-free festive shopping experience.
6. Pineapple Tarts Singapore
Pineapple Tarts Singapore is a household name when it comes to Chinese New Year goodies. Their Melt In Your Mouth Pineapple Tarts ($23.90) have a fine, powdery crust and perfectly balanced sweet pineapple filling. If you’re craving something different, try the Oneh Oneh ($25.90) with pandan, coconut, and gula melaka or the Cheezylicious Pineapple Tarts ($25.90).
They also offer CNY staples like Auspishewous Premium Cashew Nut Cookies ($17.90) and Hae Bee Hiam Prawn Rolls. Order directly from their website or Shopee Mall.
7. Janice Wong
If you’re looking for a statement piece to surprise your family this festive season, Janice Wong’s Snake Chocolate Sculpture should top your list.
This unique treat, priced at $35, features two snakes sculpted from 70% dark chocolate. They’re painted in beautiful shades of purple, pink, and white, with a touch of gold to add a festive flair. The serpentine design mirrors the ouroboros – a symbol of infinity and rebirth – which also resembles the lucky number eight. With notes of goji berries and candied orange, this indulgent piece is a treat for both the eyes and the palate.
Her Snake Chocolate Sculpture ($35) and Chocolate Koi Fish ($38 for a set of three) make unique gifts for the festive season. Other treats include Chocolate Bak Kwa Cookies and Chicken Biscuit Cookies (both $32), alongside bundles starting from $88.
8. Cat & The Fiddle
For halal-certified Chinese New Year goodies, Cat & The Fiddle offers adorable Yuzu Pineapple Tarts shaped like cats ($42.80 for 12) and Parmesan Cheese Pineapple Tarts ($38.80 for 12). Can’t decide? Grab their Mixed Pineapple Tart Set ($40.80 for 12 pieces).
They also have Butter Cookies ($18.80 per tin) and Dark Chocolate Sea Salt Cookies ($20.80 per tin). Order online or via Shopee Mall for convenience.
9. Wang Lai Bakery
A heritage brand since 1968, Wang Lai Bakery specializes in handmade Chinese New Year goodies. Their buttery pineapple tarts ($21.90) come in classic and unique flavours like Earl Grey, Thai Milk Tea, and Pandan.
Beyond cookies, they offer savoury options like prawn rolls, salted egg fish skin, and spicy crab sticks ($16.90 per bottle). Available on their website and Shopee Mall.
10. Ding Bakery
Ding Bakery, originally from Johor, has built a strong following in Singapore with its award-winning Premium Melt-in-Your-Mouth Pineapple Tart Balls ($21.90). For something unique, try the Mango Pineapple Balls or Matcha Pineapple Balls ($18.90 each).
Other crowd-pleasers include Gula Melaka Kueh Bangkit ($19.90) and Crispy Salted Egg Crab Sticks ($16.90). Order from their website for home delivery.
11. Home’s Favourite
Durian lovers, here’s a quirky twist on the classic durian-filled treat: the Snake Durian Mochi from Home’s Favourite. These adorable, snowskin-wrapped treats come with a pungent punch of top-grade Mao Shan Wang durian, known for its creamy texture and strong aroma. Priced at $78 for a box of eight, they’re a perfect fusion of art and taste.
Home’s Favourite, a bakery with a long tradition in crafting durian delicacies, has reimagined its signature durian mooncake into this festive snake design, sure to impress your guests.
12. Da Jia Le
Looking for something to pair with your morning coffee or as a snack for the kids? Da Jia Le’s baby snake butter cookies are the perfect option. These buttery, crumbly cookies come shaped like little snakes and are available for $25 per bottle.
Be warned, they’re so delicious that they may sell out fast—Da Jia Le has only produced 500 bottles! For something a little different, they also offer larger German-style cookies in a coiled snake shape. If you’re in the mood for something extra crunchy, these will hit the spot.
13. Little Favors
Who says pineapple tarts have to be traditional? Little Favors has added a European twist to this beloved Chinese New Year classic. Their Parmesan pineapple tarts, priced at $34 for a box of 12, feature two melt-in-your-mouth Parmesan sable cookies sandwiching a layer of cinnamon-spiced pineapple jam.
It’s a surprising yet delicious fusion of flavours, offering a balance of savoury and sweet that’s perfect for both adults and kids. These addictive tarts are best eaten within five days but can be kept in the fridge for up to two months, making them a great treat to have on hand during the festivities.
14. Min Jiang
There’s nothing like a traditional Nian Gao to mark the New Year. Min Jiang’s innovative take on this festive treat elevates it to a new level of prosperity.
Their Ingot Nian Gao ($56 for eight pieces), available until February 12, is shaped like a gold ingot, symbolizing wealth. Stuffed with smooth purple sweet potato filling, this chewy dessert is a delightful combination of textures and flavours. Whether you’re enjoying it at home or dining in at Min Jiang, it’s a treat that embodies both tradition and modern flair.
15. Rui En’s Brand En
Rui En, the Singaporean actress known for her on-screen charisma, is now bringing her entrepreneurial spirit to the festive table. Her brand En offers a unique twist on the classic bak kwa.
The Laksa Bak Kwa ($88 for 500g) captures the aromatic essence of laksa, adding a delightful local flavor to the traditional sweet and smoky snack. Part of the proceeds from sales will benefit children with special needs, making this a treat that does good while satisfying your taste buds.
16. Singapore Marriott Tang Plaza Hotel
These intriguing black pineapple balls from Singapore Marriott Tang Plaza Hotel offer a sweet surprise despite their dark appearance. Cloaked in a charred shell, the gourmet butter base and tangy pineapple filling are enhanced with sea salt flakes for a sweet-salty treat like no other. At $48 per jar, they’re the perfect addition to your festive spread, proving that even black-colored snacks can bring good luck and delicious flavor.
17. &SO
For families with plant-based eaters or those looking for a halal alternative, &SO’s plant-based bak kwa is a must-try. Available in both mild and spicy versions ($26 per pack), these vegan-friendly bak kwa snacks maintain the smoky, savory flavor that makes the traditional version so popular. Along with bak kwa, you can also find plant-based gyoza ($11.90) and even potato chips with a tangy suan cai flavor. Perfect for anyone who’s craving a healthier, yet satisfying snack.
18. Spring Home
If you’re looking for a quick and easy way to enjoy nian gao this Chinese New Year, Spring Home’s ready-made Nian Gao Rolls might just be your solution.
These crispy spring rolls are filled with the traditional nian gao, along with sweet potato or taro for added variety. Priced at just $4.75 per bag of eight, these nian gao rolls are a fantastic convenience for busy parents looking to serve something authentic without the prep time.
19. Chatterbox
If you’re tired of the usual sweet snacks, Chatterbox’s chicken biscuits are an interesting alternative. These thin, crunchy cookies, studded with sesame and infused with the savoury flavour of chicken floss, offer a unique twist to the usual festive fare.
Perfect for those who enjoy a salty snack with their tea, these biscuits are available for $25 per bottle or $72 for a set of three.
Top 10 Places in Singapore to Buy Delicious Chinese New Year Goodies
| Brand | Signature Goodies | Price Range | Availability |
|---|---|---|---|
| The Marmalade Pantry | Golden Trio Collection, Salted Milo Dinosaur Cookies, Cereal Coconut Butter Cookies | $12+ to $75+ | Pre-order by Jan 28, 2025; Delivery from Jan 3 – Feb 3, 2025 |
| Goodwood Park Hotel | Blooming Prosperity Roll, Golden Fortune Bag, Lucky Pineapple Ingot Tarts | $32.80 – $148 nett | Starting Jan 10, 2025 |
| Baker’s Brew | Ondeh Ondeh Cookies, Pineapple Bak Kwa Cookies, Hae Bee Hiam Cookies | $138 (Imperial Collection) | Order by Jan 5, 2025 |
| Shangri-La Singapore | Mandarin Yuzu Pineapple Tarts, Truffle Sambal Prawn Rolls, Radish Cake with Dried Scallop | $37 – $66 | Available online or Shopee Mall |
| La Levain | Sicilian Pistachio with Fleur de Sel Cookies, Osmanthus Pineapple Balls | From $26.80 | Order online or visit store |
| Pineapple Tarts Singapore | Melt In Your Mouth Pineapple Tarts, Cheezylicious Pineapple Tarts | $17.90 – $25.90 | Order online or Shopee Mall |
| Janice Wong | Snake Chocolate Sculpture, Chocolate Koi Fish, Chocolate Bak Kwa Cookies | $32 – $38 | Available for pre-order |
| Cat & The Fiddle | Yuzu Pineapple Tarts, Parmesan Cheese Pineapple Tarts, Butter Cookies | $18.80 – $42.80 | Order online or via Shopee Mall |
| Wang Lai Bakery | Buttery Pineapple Tarts, Prawn Rolls, Salted Egg Fish Skin | $16.90 – $21.90 | Order online or Shopee Mall |
| Ding Bakery | Premium Melt-in-Your-Mouth Pineapple Tart Balls, Mango Pineapple Balls | $16.90 – $21.90 | Order online |
Get ready to indulge in these festive treats and elevate your Chinese New Year celebration!
Time to Stock Up on Chinese New Year Goodies
With Chinese New Year just around the corner, there’s no better time to stock up on festive treats for your celebrations. Whether you’re after classic pineapple tarts, luxurious cookie sets, or creative bites, these 10 places in Singapore have something for every taste.
Go ahead and fill your snack table with deliciousness—it’s the perfect way to ring in a prosperous new year with your loved ones!
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