TAP Spotlight on International Women's Month: 8 Mummy Content Creators

In celebration of Women’s Month, we’re shining the spotlight on eight incredible Singaporean mummy content creators who redefine the art of balancing motherhood with style, hustle, and heart. These powerhouse mums are not just influencers and mummy content creators but also entrepreneurs, creatives, and real-life superwomen navigating the beautiful chaos of family life. 

From running businesses to spilling the tea on their wildest parenting moments, these mummy content creators show that motherhood isn’t just a role—it’s a full-on adventure of grit, love, and non-stop inspo.

Let’s give it up for these trailblazing women who are rewriting the playbook on what it really means to be a modern mum in today’s world!

8 Modern Mummy Content Creators Who Are Crushing It in Every Way

1. Mongchin Yeoh (@mongabong) – 316K followers

Source: ZULA.sg

From strutting in blogshops to strolling with a stroller, Mongchin Yeoh aka ‘Mongabong’ has come a long way! The fashion and beauty queen turned mummy content creator keeps it real with her fans, sharing everything from travel adventures to the joys (and chaos) of motherhood.

After overcoming PCOS struggles, she welcomed her little Christmas miracle, baby Micah, in 2022, making her festive season extra special. Whether she’s dishing out beauty tips or tackling diaper duty, Mongchin proves that mums can truly do it all—with style, grace, and a good dose of fun!

2. Naomi Neo (@naomineo) – 970K followers

Source: Naomi Neo – YouTube

Naomi Neo is a living proof that you can juggle kids, a business, and a social media empire without completely losing your sanity. From her early blogging days to becoming one of Singapore’s most recognizable digital personalities, she’s built a career on authenticity, ambition, and a dash of fearless reinvention. But behind the viral videos, brand deals, and picture-perfect aesthetics lies a woman who wears many hats: entrepreneur, wife, and most importantly, mum.

Motherhood may be her most unpredictable adventure yet, but Naomi tackles it the same way she does everything else, with passion and a whole lot of hustle. Whether she’s running her wellness brand Empath, balancing content creation, or chasing after Kyzo and Zyla, she proves that modern mums don’t have to choose between their dreams and their families. Instead, they carve out their own paths. One Instagram post, one business launch, and one bedtime story at a time.

3. Melissa Celestine Koh (@melissackoh) – 282K followers

Source: FB

Melissa Celestine Koh is proof that motherhood doesn’t mean slowing down. It’s just another adventure to embrace. The fashion and travel influencer has been juggling work, travel, and the beautiful chaos of being a mum with grace and determination.

Even with a newborn in tow, Melissa barely hit the pause button. She was back on work trips soon after welcoming her first son, Noah Tobias Chen, in June, pumping milk on the go and squeezing in motherhood between a packed schedule. “The schedule was so tight on one of my trips that I missed a few pumps,” she recalls. “It felt painful, and I was borderline guilty that work might get in the way and affect my supply.”

But if there’s one thing Melissa knows, it’s hard work. With 267,000 Instagram followers, her hands are full not just with her baby but also with her fashion labels, Run After and Some Days at Home. On top of that, she creates content for brands while running a business alongside her husband, James Chen. Despite her many commitments, she makes it clear that her son is now her top priority. “I try to revolve my time and schedule around my baby,” she shares. “It’s still challenging though, because everything is important.”

Melissa’s journey to motherhood wasn’t without its challenges. Keeping her pregnancy under wraps during the first trimester was tough, especially with early morning shoots and work commitments. “I had 5 am shoots and would feel so bad having to excuse myself during meetings,” she recalls. But through it all, she remained active and carried on as if nothing had changed until everything did.

Her journey has been marked by incredible highs and unimaginable loss. Earlier this year, Melissa and James welcomed their third child, Oliver Elias Chen, just weeks after the heartbreaking loss of their second son, Asher Matthias Chen. Asher, born with a heart condition, passed away just shy of his second birthday.

Melissa’s strength through grief and joy is nothing short of inspiring. “Welcoming new life in our family isn’t meant to overcome or erase the pain from the loss of baby Asher, neither will it replace him and fill that void in our hearts,” she shared in a heartfelt Instagram post.

Now, as a mother of three, she continues to navigate the delicate balance between work, family, and healing. With Noah by her side, Oliver in her arms, and Asher in her heart, Melissa’s story is one of resilience, love, and an unbreakable spirit.

4. Zoe Raymond (@zoeraymondtan) – 87K followers

Source: FB

Avid blogger and social media personality Zoe Raymond Tan once filled her online space with fashion finds, beauty tips, and drool-worthy eats. But ever since little Arielle entered the picture, Zoe’s feed has been delightfully hijacked by all things babyhood.

With 87K followers on Instagram and a thriving blog, Zoe has candidly shared her journey through pregnancy, a 12-hour labour that turned into a C-section, and the rollercoaster ride of motherhood. But beyond the curated snapshots, she values the deep connections she has made with fellow mums. “The support, empathy, and advice from other mothers have been a true blessing,” she shares.

As an influencer mum, Zoe believes in leading by example. “I keep my posts positive and avoid online negativity,” she explains. Her goal? To raise Arielle in an environment filled with kindness and authenticity.

So, is there pressure to be the “perfect mum”? “If perfection means raising a child with good morals and values, then yes,” she says. “Otherwise, I’ve come to accept that there’s just too much to learn as a mother—and that’s okay.”

5. Sheila Mandy (@sheilamansy) – 45.8k followers

Source: FB

Sheila Mandy, aka @sheilamansy, is like the hollyhock flower—delicate, yet strong and thriving no matter the circumstances. As a mom of two, she juggles the hustle of career life and motherhood effortlessly, showing that balance doesn’t have to be flashy to be effective. Her Instagram is a minimalist’s dream, with every post capturing family life in the most graceful, serene way.

Sheila is also the brilliant mind behind Hollyhoque, a brand based in sunny Singapore that features her own in-house range of apparel and accessories, alongside carefully curated pieces from around the globe. Inspired by the hollyhock flower, Hollyhoque embodies strength, resilience, and beauty. Just like Sheila herself, blooming with grace even in the toughest environments.

6. Maybeline Sim (@maybelinesim) – 41.9K followers

Source: FB

Ever wondered how some people make their Instagram feed look so effortlessly perfect? Or how they seem to have mastered the art of capturing life’s best moments in a snap? Maybeline Sim has a secret to making her photos Insta-worthy, and it’s all about keeping it real…and a little bit creative!

Maybeline started out as a hobbyist blogger, never imagining she’d become a prominent lifestyle influencer. Today, her Instagram gives followers a behind-the-scenes peek into her busy yet beautiful life, from family moments with her kids and husband to her fashion, beauty, travel, and food adventures. Her collaborations with brands like Skechers and Maybank SG have cemented her place in the lifestyle and parenting community, making her a trusted voice for her growing fanbase.

But what’s her secret? Well, it’s all about making the most of her trusty Canon EOS M100, natural lighting, and a little creative flair to capture those perfect shots!

7. Cherri Wong (@cherriwong) – 17.4K followers

Source: Vulcan Post

Is it really hard to juggle building a business, raising kids, and still manage to look like they’ve got it all together? Well, meet Cherri Wong, the mama who’s making it look easy.

Cherri is the founder of Sunday Staples, one of Singapore’s fastest-growing comfy footwear brands, and she’s doing it all from her living room (talk about #momgoals!). When she’s not designing stylish, comfy shoes, Cherri is sharing the everyday joys of motherhood, from her kids’ hilarious antics to precious family moments. If you’re a mom looking for some real, relatable content, Cherri’s your girl. Because, let’s face it, she’s the proof that you can rock both your business and your motherhood journey, one comfy step at a time.

8. Sheila Sim (@sheila_sim) – 176K followers

Source: The Hour Glass

Sheila Sim is a model mom, master multitasker, and mogul in the making. From rocking the runway to running a thriving business, Sheila balances it all with grace and grit. But it’s her role as a mother that truly makes her a standout.

While you might recognize her from TV shows like 118 or her stunning campaigns with major brands, it’s her role as a mom that truly makes her shine. Sheila welcomed her daughter Layla in September 2020, and she’s been openly sharing the joys and challenges of motherhood with her followers.

From wellness wisdom to stylish snaps, Sheila’s Instagram is a perfect blend of beauty, business, and baby bliss. Whether she’s meditating through motherhood or sharing snapshots of family adventures, she’s a real-life reminder that being a mom is as much about self-love and self-care as it is about loving and caring for your little ones. It’s not just about being a superwoman; it’s about being a supermom. And Sheila nails it every time.

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