Unwrap the Magic: Play Nation Drops Festive Pop-ups, Character Experiences and Collectibles Across the Nation

Play Nation, Singapore’s beloved game-play and entertainment brand, kicks off the holidays with a festive takeover that transforms Singapore and Malaysia into a magical playground. From an exclusive Care Bears Pop-up at Marina Square to an endearing Rilakkuma Dolce Christmas at Kuala Lumpur’s Intermark Mall, the celebrations continue with gift-worthy drops across the region starring Sanrio, Care Bears, San-X, LINE Friends and more.

Explore the Season: Play Nation’s Festive Playgrounds across Singapore and Malaysia

The festive fun begins from 22 November as the Care Bears bring their signature warmth and cheer to Marina Square with a pop-up brimming with collectible merchandise, bundle deals and exclusives.

At the exclusive Care Bears Wishes From The Heart Pop-Up Store, fans can look forward to limited edition highlights including the Furry Laptop Sleeve (S$39.90) – a soft, fluffy reminder to carry care wherever you go – and the Plush Phone Clip (S$19.90), back by popular demand and now featuring a brand new Good Luck Bear design to sprinkle a little positivity into your day.

Two Pick & Mix bars invite fans to create personalised keepsakes, from Canvas Straps with themed patches or Tumblers with matching accessories. Plus, don’t miss out on meeting your favourite Bears live, or Play Nation’s balloon giveaways on launch day and every Friday to Sunday while stocks last, alongside bundle deals, gifts with purchase and surprise treats throughout the season until 4 January.

Over at the new Play Market stores at FairPrice Xtra Ang Mo Kio Hub, JEM, Jurong Point, NEX and VivoCity, the festive cheer continues with character displays and playful photo spots. Don’t miss the magical “Make A Wish” wall coming in December: take a wish card, colour it, pen your wish and add it to the wall.

To spread even more festive joy, Play Nation will be giving away a holiday treat to five lucky winners — simply scan the QR code and fill in your details to enter. On 19 December, keep an eye on Play Nation and FairPrice’s social channels as five lucky winners get their festive surprise.

Travelling to Malaysia during the holidays? Head to Intermark Mall for Rilakkuma Dolce Christmas, where the mall takes on a sweet and whimsical makeover featuring everyone’s favourite relaxed bear.

From now till 4 January, shoppers can bring home festive exclusives, including a limited edition San-X Blind Box with every RM380 spent at the San-X Marketplace or RM450 spent mall-wide.

A festive Rilakkuma Christmas plushie is also available at a special price of RM69 with RM120 spent mall-wide. With adorable décor, seasonal displays and surprise-filled collectibles available while stocks last, it’s a must-visit stop for Rilakkuma fans looking to soak up the sweetness of the season.

Share the Joy: New Holiday Releases from Play Nation

Kicking off this year’s lineup is the highly anticipated Sanrio characters Festive Bubbles Blind Box series (S$18.90). The collection of nine buildable baubles captures the spirit of the holidays in miniature form, adding a supercute sparkle to Christmas trees and homes. With a gentle shake, each bauble also lights up with motion, glowing with a little Sanrio magic to brighten the season.

Inside every bubble awaits a tiny holiday scene with beloved Sanrio friends, from Hello Kitty Jolly Nutcracker and Santa Baby, to My Melody Festive Feast and Cosy Corner.

Cuddle up with a hot cup of cocoa in Kuromi Toasty Toes, as Cinnamoroll Sugar & Spice and Pompompurin Sweet Treat toast to one of the best parts of the season: sweets!

Hot new favourites Hangyodon Golden Star and Tuxedo Sam Fresh Pow round out the collection, sure to delight fans and collectors alike.

Next up on the shelves is the LINE Friends K-Blocks Mart Collection (S$17.90), taking fans on a playful trip to Korea. Each set reimagines everyone’s favourite Korean convenience store snacks as adorable mini builds, including Brown Cup Ramyeon, Cony Spicy Rice Cakes, Sally Rainbow Sticks, Leonard Banana Milk and Choco Gimbap.

After a fun trip to K-Blocks Mart, enter night mode with LINE Friends at their Slumber Party (S$15.90). This whimsical blind box series features Brown and crew’s bedroom adventures – from skincare routines to console gaming to sleeping on a

moon! Brimming with detail and personality, these buildable bedroom scenes also light up with a tap for an extra touch of bedtime magic.

If you think the lineup couldn’t get any sweeter, San-X’s Rilakumma Festive Collection Plushies (S$39.90) make a heartwarming addition to the celebrations.

The collection features fan favourites Rilakkuma and Korilakkuma in holiday cake theme outfits. Soft, comforting and full of joy, these plushies are the perfect gift to wrap up the season with a warm hug.

Rounding out the San-X festive collections is the Rilakkuma Honyagurumi Plush Keychain Blind Box series (S$15.90), featuring four new adorable designs for fans to discover and collect.

Alongside the new Sanrio Festive Bubbles, LINE Friends K-Blocks Mart and Rilakumma Festive Collection Plushies, fans and collectors can also look forward to returning favourites like Sanrio Pikku!

A Miniature World, Sanrio Jetset Journeys and Peanuts Dawn/Dusk Blind Box on shelves. Play Nation’s festive drops are now available at major retailers islandwide including FairPrice Xtra, selected FairPrice, FairPrice Finest, FairPrice Xpress and Cheers stores, Takashimaya, Toy “R” Us, Don Don Donki, 7-Eleven and more, while stocks last.

Bring the magic home today! Visit your nearest store or follow @playnationsg on Facebook or Instagram for drop dates, news, and more festive surprises.

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