Parents of toddlers have their patience tested every day. They dream of escape to a world without "no", without whining, without little speeding bullets running around, without mealtime battles. This ad campaign took these parent fantasies to whole other level. See what you think.
A range of child restraint toys has appeared in toy stores in Brazil. The display in stores is part of a novel Super Nanny ad campaign. The tagline for these control toys by the Super Nanny TV show is: ‘‘Toys that teach how not to educate your child.’
Bunch of harnessing toys
Super Nanny is a TV show that helps desperate parents to deal with badly behaved children. In order to promote its new season to parents, a fictitious line of toys with absurd features to discipline children were created. This brightly colored collection includes the following four toys.
- Funny Cage – Shows a picture with a boy playing with his toys inside a cage. ‘Don’t limit your child’s playing. Limit his space’.
- Baby Trap Chair – A high chair with wrist and ankle manacles with the tagline, ‘The end of suffering at meal times’.
- Happy Heavy Ball – A simple ball and chain for the ankle, colored bright orange and with a smiley face on the ball. It claims ‘No more running around the house’.
- Lovely Strait Jacket – A harness jacket offers to ‘keep your children’s hands away from your home’s beautiful and expensive decoration’.
A joke that sparked the idea for the campaign! Read it on the next page.