Super Nanny discipline – cages for children?

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Parents of toddlers have their patience tested every day. They dream of escape to a world without "no", without whining, without little speeding bullets running around, without mealtime battles. This ad campaign took these parent fantasies to whole other level. See what you think.

Super Nanny ad campaign

The Super Nanny ad campaign featured control toys.

A range of child restraint toys has appeared in toy stores in Brazil. The display in stores is part of a novel Super Nanny ad campaign. The tagline for these control toys by the Super Nanny TV show is: ‘‘Toys that teach how not to educate your child.’

Bunch of harnessing toys 

Super Nanny is a TV show that helps desperate parents to deal with badly behaved children. In order to promote its new season to parents, a fictitious line of toys with absurd features to discipline children were created. This brightly colored collection includes the following four toys.

Super Nanny ad campaign

Super Nanny launched a line of control toys to restrain ill-behaved children.

RELATED: Parents comply with 10-yr-old’s request to ride in her pup’s cage

  1. Funny Cage – Shows a picture with a boy playing with his toys inside a cage. ‘Don’t limit your child’s playing. Limit his space’. 
  2. Baby Trap Chair – A high chair with wrist and ankle manacles with the tagline, ‘The end of suffering at meal times’.  
  3. Happy Heavy Ball – A simple ball and chain for the ankle, colored bright orange and with a smiley face on the ball. It claims ‘No more running around the house’.  
  4. Lovely Strait Jacket – A harness jacket offers to ‘keep your children’s hands away from your home’s beautiful and expensive decoration’.

RELATED: Horrifying stories of caged children!

A joke that sparked the idea for the campaign! Read it on the next page.

Parenting Advice by BRAND'S® AlphaMynd Play & Toys Toddler