In mid‑June 2025, CHAGEE unveiled its new “Signing Store” at the National University of Singapore’s Yusof Ishak House. Touted as the first of its kind in Southeast Asia, the 135 m² outlet is staffed by deaf and hard-of-hearing baristas and equipped with sign-language features. It’s a result of collaboration with SG Enable and the Singapore Association for the Deaf (SADeaf), with the aim of fostering inclusive employment and communication.
Senior Parliamentary Secretary Eric Chua officiated the launch, emphasising that true inclusivity lies in mindset and intent—not just infrastructure. Cork-lined interiors absorb noise, flip-chart walls teach basic sign instruction, and visual technology replaces audio cues—enabling seamless interaction and connection.
Designing for Accessibility and Engagement
The store’s visual design is thoughtfully crafted for clarity and comfort. Cork-lined walls dampen background noise, while layered “step seating” encourages social interaction and workshops. Countertops allow sightlines between front and back-of-house, and light signals replace auditory prompts for brewing—making every part of the space usable, comfortable, and empowering .
A highlight is the flip-chart wall, co-created with SG Enable and SADeaf, featuring simple sign language prompts for ordering and greeting—a small step enabling everyday cross-communication. A vibrant mural by deaf artist Angeline Chen Zi Yue adds personality and signals ownership for staff and patrons alike.
Workplace Empowerment and Visibility
CHAGEE’s General Manager Lawrence Wen described the store’s goal: “not just employment, it’s about empowerment, validation and dignity,” emphasising a strengths-based model over charity mentality. Initial hires include 14 deaf baristas, who are now delivering daily high-volume service without turnover since opening .
Training was localised after discovering sign nuances differ globally. Deaf staff learned in their own sign language context, supported through CHAGEE’s tailored training—ensuring they were fully equipped and confident.
Partnership in Practice
The project was supported by SADeaf, which helped with job coaching and accessibility guidance, and SG Enable, contributing design and operational input. CHAGEE also pledged to donate S$2 from every launch bundle sold to SADeaf—a gesture supporting broader community integration.
This inclusive approach resonates with Singapore’s Enabling Masterplan 2030, an initiative aiming to go beyond infrastructure to foster acceptance and empowerment for persons with disabilities.
Everyday Inclusion as Progress
At 60, Singapore’s strength lies not just in our built environment, but in creating spaces where every person belongs. CHAGEE’s Signing Store is more than a café—it’s a visible commitment to inclusion, driven by design, intent, and meaningful partnerships.
It is evidence that true accessibility means rethinking norms—brewing tea served alongside acceptance, visibility, and opportunity. On SG60, may this story inspire more inclusive workplaces everywhere.
