More wallets with baby pictures returned

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If you needed a reason to carry your child's picture in your wallet, here is a good one!

According to researchers, lost wallets with baby pictures are the most likely of all wallets to be returned back.

A study which was conducted in Edinburgh, left 240 wallets randomly on the streets to see how many were returned to their owners.

Some of the wallets contained one of four photographs – the baby, a cute puppy, a family and a portrait of an elderly couple. Other wallets contained a card suggesting the owner had recently made a charity donation, while a control batch contained no additional items.

88 per cent of the wallets containing a picture of a baby were returned, followed by those containing pictures of the puppy at 53 per cent.

The wallets featuring the family snapshot, clocked 48 per cent while the wallets with the picture of an elderly couple stood at a paltry 28 per cent return rate.

Wallets containing the charity cards and the control sample were least likely to be returned, with rates of 20 and 15 per cent respectively.

According to Professor Richard Wiseman, a psychologist who supervised the experiment, "The baby kicked off a caring feeling in people, which is not surprising from an evolutionary perspective."

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Written by

Sandra Ong