5 fun and interesting things we learned from the Friso Super Playdate in Singapore from 12-18 Nov 2018!

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Find out what went on at the biggest Friso Super playdate! Whether or not you're 5 months old or 50 years old, it screams FUN for all!

As parents, we strive to give our little ones the most special things life has to offer. And from 12 to 18 November 2018, something extra-special took place especially for children and their parents, right here in Singapore!

Friso Super Playdate: Family fun and joys of parenthood

If you’re a parent who loves to experience things with your child, then you will love to hear about what went on at the week-long Friso Super Playdate by Friso, in partnership with theAsianparent. Or perhaps you were there with your family and would like to re-visit this absolutely fun week! 

The Friso Super Playdate took place at Suntec City East Atrium from 12 to 18 November 2018! It was all about family fun and experiencing the joys of parenthood.

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Just take that from these two kiddos who seem to be having a ball of a time! 

Oodles of fun for all!

There was so much to do and experience at the Friso Super Playdate. It was amazing how busy the play area got even during the work week. And during the weekend when more interactive activities were added to the lineup, it was a world of fun!

From diving into the massive ball pit and singing and dancing along to the Musey Dehsey Musical Genies, to participating in the Baby diaper dash and more, it certainly wasn’t enough to spend only a day here.

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There were 4 main zones available: The Friso Brand zone, Play zone, Busy Hands zone (interactive zone) and Deals zone.

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Crowds in the earlier part of the day. And the ball pit is always teeming with kids!

“The turnout during the weekend was very encouraging. It’s great to see families enjoying a good time together!” says Mr. Louis Ong, Digital & CRM Manager for Friso in Singapore who leads the content partnership with theAsianparent.

Also a father to his almost 13-month-old daughter, he says he enjoyed observing many families spending a long time in the area, and enjoying the different activities. 

Many families and children also got to meet Celebrity mum Jamie Yeo who was one of the emcees for the Baby Diaper Dash and Egg-spoon relay on the 17 and 18 November. 

“Experience more together”

Jamie’s eight-year-old daughter and one-year-old son came to join in the fun as well. “The first thing I’m gonna do is put him in the ball pit when he comes” is what Jamie said!

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Former Radio DJ Jamie Yeo with co-emcee, Alvin.

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The soft ground makes it safe for even the smallest beings to roam around freely

She was sure that younger kids would enjoy the splashing fun in the ball pit, else, the soft mat was ideal for them to crawl around, too. Besides, they were plenty of toys for them to play with as well.

Jamie was certain older kids would enjoy the colouring activity by Crayola, as well as face-painting and even balloon-sculpting!

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All the kids had to do was colour a spot or more, peel them out, then stick them on the Friso Playhouse (below) to stand a chance to win a Friso Playhouse and a Crayola hamper!

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And… one can never go wrong with some face-painting! 🙂

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Look at that tiny nose!

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Can you feel her excitement? The balloon-sculpting activity was really well-received by the kids. 

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Bringing joy to the little ones!

“It’s good to have things that cater to kids of different ages, which I think is what you guys have here,” says Jamie. 

Even though the event was promoted among families with children aged six months to five years old, we saw older children coming in to play as well. 

The wide array of activities for the young and young-at-heart definitely captured everyone’s hearts. And believe it or not, we even noticed familiar faces from previous days which showed how much fun the kids were having! 

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Families and children soaked in a fun-filled afternoon on the weekends with the playful Musey Dehsey Musical Genies from Muse Arts where they engaged the young ones through 30 minutes of singing, dancing and instrument play.

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There was also an adorable bento-making activity, conducted by Share Food, which was just one of the many activities for the weekend. Parents and kids made snowman bentos together, how cute!

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Do you wanna build a snowman…

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Just the perfect way to spend a quality afternoon with your child.

Of course, mummies and daddies themselves couldn’t help but snap photos of their children and creations! 

While fun is fun, there were many takeaways from the Friso Super Playdate and we learned a lot from these kids too!

Indeed, they can sometimes be our best teachers.

5 FUN and interesting things we learned from the Friso Super Playdate!

1. The magic of play

Yes, you watch their eyes light up whenever it’s playtime. But do you also know that play is also important in our child’s healthy brain development?

That is the basis of the Friso Super Playdate, “conceptualised with a play-first approach”, according to Mr. Louis Ong. And it is also what sets it apart from other similar parenting events or activities.

At the Friso Super Playdate, we witnessed precious moments and exchanges between families and their children. One was through a Learning Through Play hands-on activity conducted by Ms. Cheryl Chia, founder of Brainfit Studios

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The aim is to stimulate babies’ brains through 5 key areas of cognitive processing – sensory-motor, visual, auditory, focus-memory and EQ, through the SMART Play® Methodology.

During the 45-minute session, the little ones and their parents were presented with various play objects which included toy blocks, accompanied by a comprehensive talk by Ms. Chia.

Here, the emphasis was not on the type of toys, but the “visualising” aspect of them, said Ms Chia, who is also a former Paediatric Physiotherapist at KKH Hospital and has taught at Nanyang Polytechnic.

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Could your child be facing difficulties with the toys given to them?

“Children tend to gravitate towards things they are good with,” she says. “But a child could be facing difficulties hence rejecting the toy”. 

In this case with toy blocks, one could look into the “stacking” or even “size of the blocks”. And so we learned that the key here is “strategy” and “instilling creativity” through play. 

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Ms. Cheryl Chia also emphasised on the importance of “the skill of reading”. Parents should build their interest by focusing on the story first instead of the words and the “decoding”. She also says that it’s crucial to do this for the first six years of life to build this passion.

Children with an interest in reading acquire 100,000 more words or vocabulary as compared to those without an interest in reading, says Ms. Chia. And that’s pretty amazing we feel. 

2. The ‘Grass to glass journey’

The family-inclusive event provided an immersive experience for both parents and children alike.

They got to be part of a windmill activity and even visited the Friso digestion playground within the premises. Here, they learned all about the digestion journey.

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A walk through for a more interactive experience on the digestion journey.

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Do you know what happens in your tummies when milk nutrients are broken down?

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The little ones and their parents got to see and try breaking down the milk nutrients for themselves, through a simple simulation.

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The FRISO® Gold products, Stage 2, 3 and 4 were on sale and there were many samples handed out in redeemable goodie bags (worth $150) for families. And all they had to do was pre-register for it!

3. Oh baby, why so distracted?

What a sight to behold, indeed. 

This was extremely apparent from the two Friso Fastest family relays: the super popular Baby Diaper Dash and Egg Spoon Relay

“For the spectators, the diaper dash and egg spoon relay were sure winners,” says Mr. Louis Ong.

Baby Diaper Dash (7-11 months)

Basically, it was a race to see which baby reached the finishing line first. 

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It was lovely seeing mummies and daddies rooting for their babies, and urging them to come towards them at the finishing line.

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Some of them never left the start line because they got too distracted! Too cute!!

But what can they do when their little one decides that something else is more deserving of their attention?

They have to think out of the box! We saw parents adorably trying to get their little ones back on track with toys, random stuff, colourful and eye-catching objects!

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It definitely got us all in fits of laughter and we bet the adults themselves enjoyed themselves and had a great bonding session with their babies. 

Egg-spoon relay (2-4 years)

On the other hand, for slightly older kids, the Egg-spoon relay (plastic eggs were used, of course) tested the synergy of many parent-child duos. 

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Carefully making their way to the centre to transport the plastic egg onto the spoon to and fro, then back into the basket.

When you’re having fun and still stand a chance to win prizes like this Kiddimoto Scooter (worth $160)? Why not, right? 

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Which kid wouldn’t love riding on a scooter?

Amazing goodies and the #FrisoFamilyGoals photo contest

Well speaking about prizes, there were so many amazing goodies to be won from the Friso Super Playdate.

From the redemption of goodie bags for families (worth $150), free daily Friso smoothie — guilt-free for expecting and breastfeeding mummies — and the opportunity to win prizes from the #FrisoFamilyGoals photo contest, amongst others.

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Partners like Lazada and Redmart were also present to offer attractive Friso milk deals to mummies and daddies. Exciting flash deals went on daily as well. 

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There was no reason to not join in the fun and here’s what some of the mummies and daddies had to say about the Friso Super Playdate!

4. Your little one can be more open-minded and inclusive than you think

Sharing is caring, at least for what we saw in some of the children at the Friso Super Playdate. 

There were many play items in the zone from the massive ball pit and playhouses to the ones below:

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friso super playdate

friso super playdate

Some of the little ones waited for their turn on these toys and even wheeled other kids — whom they met for the first time — around. Kids being kids, and innocent as they are, all they want is to have fun. 

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It was definitely heart warming for those in their watch. Even in the ball pit, which the kids ABSOLUTELY loved, they quickly became friends and games of hide-and-seek beneath those balls ensued. But of course, there were helpers present to ensure that the kids were safe and accounted for.

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Full of smiles and laughter, the ball pit was definitely a highlight that appealed to many kids. Perhaps many adults too, secretly!

5. Self care and bonding through play

We place a lot of focus on play in kids, but what about adults?

While empowering children to help themselves through play, it should apply in the lives of adults too.

At least that is what Ms. Adelyn Lee, an accredited Play Therapist, Filial Play Coach and Clinical Supervisor with Play Therapy International (PTI) and her partner, Ms. Sarah Aranda, an Integrative Mindfulness & Arts Coach from Pandora Box Play Therapy, believes in. 

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An activity guided by Ms. Adelyn and Ms. Sarah.

Remember those small tubes of blowable bubbles with small yellow sticks provided in a paper box? Yes, we got to travel down memory lane for a bit and back to our childhood with them.

We tend to forget to take care of our well-being, especially as parents. But we can play, bond and relieve stress by spending time with our kids with suitable play. Here, the partners emphasises on stress management and personal well-being with creative arts. A very good way to spend some quiet moments with your kids.

Parents, what’s your preference when it comes to play?

Mr. Louis Ong spoke with some parents at the event and also gathered feedback after the event. 

“It seems clear that parents are looking for more activities for their child and opportunities to interact with them, and for them to interact with their environment,” he says.

While that is truly important, there are some parents like Michelle, mum of 10-year-old son and five-year-old daughter, Xiang Qing, who also look forward to seeing more educational programmes.

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Xiang Qing, 5, proud of her final artwork. | Photo: Jia Ling Goh

Michelle says that her kids enjoyed their time here and that the drawing activity and toys appealed to them.

And all of these would not have been made possible without the support of Friso’s partners.

“I want to thank all our partners, Little Tikes, Crayola, Brainfit, Muse Arts, Sharefood and Play Therapy,” says Mr. Louis Ong. “They’ve each brought a special element to the event and we are glad that there are many like-minded brands.”

Check out more amazing shots from the Friso Super Playdate below:

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friso super playdate

friso super playdate

friso super playdate

friso super playdate

friso super playdate

friso super playdate

friso super playdate

friso super playdate

friso super playdate

What would be your favourite activity with your kids?

Special thanks to Friso and the many amazing partners that made Friso Super Playdate a success: Muse Arts, Brainfit Studios, Pandora Box Play Therapy, Crayola, Little Tikes, Share Food, RedMart and Lazada.

All images by theAsianparent unless stated otherwise. Credits: Phats Phats Studio/ Ben

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