Freeze your September for Ben & Jerry’s

lead image

For the hippie lovin’ ice-cream fanatics at the hippiest location, Chunk Fest 2010 promises a day of awesomeness filled with yummi-licious flavors, sweet moosic and loads of fun-tastic activities.

4 September 2010 – Ben & Jerry’s Chunk Fest 2010 returns bigger and better at The Promontory @ Marina Bay! Out to impress with moo-licious ice cream, games and hip local music, Chunk Fest will be happening on Saturday, 4 September 2010 from 2:30pm to 11pm.

This year we want to hear everyone say “Power to the People!” From the voting of flavors to the voting of bands, everyone gets a chance to vote for their favorite flavor and band and concoct their best Ben & Jerry’s experience!

The Promontory @ Marina Bay
The brand new Promontory @ Marina Bay features a stunning backdrop of the new Singapore skyline and can accommodate chunks of people. With that, Chunk Fest 2010 expects to see an even bigger attendance than last year’s celebration, so get ready to be moo-smesrized!

“We will have it your way”
‘Have your say on which flavor gets to stay’ – 12 exclusive yum-tastic Ben & Jerry’s flavors will be specially flown in just for Chunk Fest! We will let all drool-o-meters pick 1 out of the 12 flavors; the one that gets the highest popularity votes to stay in Singapore and be sold in all local scoop-shops and stores. Just to whet one’s initial appetite, we have the buttery Peanut Butter Cookie Dough, the maple lover’s Hannah Teter’s Maple Blondie and the very adult Bonnaroo Buzz with whiskey caramel. Get started now at www.benjerry.com.sg!

For the full list of the 12 Ben & Jerry’s yum-tastic flavors that will be brought in specially for Chunk Fest 2010, please refer to the attached Annex.

‘Have your say on which band gets to play’
Chunk Fest is the place to meet the hottest local bands and groove to their fantabulous hits. Expect a rocking good session as the bands take your breath away! We have an amazing line up of bands, such as Leeson, Life in Color, Plainsunset, The Goodboys and The Marilyns. Simply log on to www.benjerry.com.sg to vote for 3 out of these 5 bands to perform on the day of Chunk Fest itself! Not forgetting show-stopping renditions by all-time favorites Jack & Rai, 53A and Tabula!

Back with a Ver-n-geance!
What is Chunk Fest without the infamous Vermonster Challenge?  This year we have with us once again the Vermonster challenge where teams will battle it out trying their best to devour all of 20 scoops of freezin’ tastebudlicious ice cream, decadent brownies, cookies, bananas, luscious whipped cream and all of our toppings in the fastest time possible. Whichever sugar-craving, adrenalin-rushing individuals think they have what it takes, simply register in teams of 4 at www.benjerry.com.sg and use Facebook Connect to form your Vermonster Challenge team.

Special Moo-lahs for special premiums
It’s time to say ‘moo’ and ‘money’ at the same time! With an exclusive range of Chunk Fest Merchandise to be redeemed at the event, you get to bring an exclusive Ben & Jerry’s Chunk Fest premium back home. To get you started, we will be giving away special Moolah vouchers with every scoop or pint the public buys at our Scoop Shops islandwide from now till Chunk Fest. Head down to our outlets to start collecting those Moolahs today!

No party is a party without fun
Wear your hippiest outfit to Chunk Fest. We expect some rock & roll retro goodness including bell bottoms, afros or huge vibrant-colored sunnies for that matter. Get spotted by our scouts and you get that few minutes of fame on our fabulous stage, coupled with attractive moo-varlleous prizes to be won! Can you out-hop everyone else in the fastest time possible? If so, then get ready for our Mega Hopscotch Challenge at Chunk Fest!

Get to design your very own picket sign with your interpretation of what “Peace, Love & Ice cream" means to you. We want to see your creative juices flowing and we will be displaying your work of art for everyone to see and vote. In Tug-of-Peace, we are advocating peace, not war. Instead of out-pulling, teams will have to out-push one another to win!

So get ready for a hippier, more scrumpalicious and outrageously fun Chunk Fest 2010. It’s free entry for all, with ice-cream starting from $5.50 a scoop. Don’t forget to bring your friends and family to share the Peace, Love & IceCream!