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This activity was part of an event co-organised by PIGEON Singapore and KK Women’s and Children’s Hospital (KKH) to celebrate World Breastfeeding Week, and Singapore’s 50th birthday.
This truly inspiring collective and collaborative community event saw women from different social, cultural and family backgrounds gather together to lend their support to each other and nurse their children alongside fellow mothers in public.
All participants also received a goodie bag with $80 worth of PIGEON products.
Find out what happened at The SG Mass Latch On below...
Can you spot yourself and your little one at the SG MASS LATCH ON 2015 last Saturday? It was an amazing day where moms from different walks of life came together and latch on their babies at the same time! Thank you for celebrating World Breastfeeding Week in Singapore with us! :)Posted by Pigeon Singapore on Thursday, 6 August 2015
Can you spot yourself and your little one at the SG MASS LATCH ON 2015 last Saturday? It was an amazing day where moms from different walks of life came together and latch on their babies at the same time! Thank you for celebrating World Breastfeeding Week in Singapore with us! :)
This opinion resonates with mum blogger Justine who added, “I think when the mums come together and they are able to comfortably breastfeed in public, it gives them a bit of empowerment to say, hey whatever I am doing for my kid, is the right thing to do...”
Besides providing all the nutrients, vitamins and minerals that an infant requires for the first six months, breast milk also contains the mother’s antibodies which can help the child to combat diseases,” said Dr Chua Mei Chien, Head, Special Care Nursery, and Senior Consultant, Department of Neonatology, KK Women’s and Children’s Hospital.
“At PIGEON, we strongly advocate breastfeeding and are firm believers in the benefits it brings to infants,” says Mr Yuusuke Nakata, Managing Director of PIGEON Singapore Pte Ltd.
However, in Singapore, like in other parts of the world, many women stop breastfeeding before their babies turn six months old. One of the most common reasons for doing so is the inconvenience faced by mums after returning to the workplace.
For instance, our latest breast pump range with enhanced features will give mothers peace of mind, knowing they can breastfeed comfortably and still provide nature’s nutrition during a busy workday.”
For mothers, breastfeeding immediately after delivery reduces their risk of post-partum haemorrhage. In the longer term, it reduces their risk of Type 2 diabetes and the likelihood of breast, uterine and ovarian cancer.
Staying true to the brand’s commitment of caring for the needs of both mother and infant, PIGEON has thoughtfully conceptualised the “PIGEON Smile Cycle”; a three-stage “Express, Store and Feed” system that aims to make breastfeeding convenient and enjoyable.
PIGEON helps mums breeze through their breastfeeding journey - especially those returning to the workplace. With PIGEON's new breast pump range designed with features to fit Asian mothers, PIGEON helps mums to continue breastfeeding when they are back at work!
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