Last year, a survey by the Nielsen company showed that over four in 10 Singaporeans buy organic fruits and vegetables some of the time, with 12 per cent buying them regularly. This may come as no surprise to many of us who swear by these contamination-free products. Free from pesticides or pollution, organic vegetables are the rage now.

For the carnivores amongst us, there is even organic meat. Livestock are reared without the routine use of antibiotics and without the use of growth hormones, and generally fed a healthy diet.